Hungarikum – The real taste of Hungary


What makes Hungary easily distinguishable from any other country?

The right answer to this question is: the Hungaricum, that is a range of special products and services which exclusively present the way the Hungarians live, the meals we consume, our traditional customs and our generally held national values.


Public opinion classifies ‘Hungaricum’ into a category primarily food products closely linked to the Hungarian cuisine, such as salami, paprika or wine. 

However, the range of products is broader than that, encompassing high quality and unique products of the porcelain industry through folk art to outstanding intellectual products and services.

At the same time, a common feature of these products and services is that they are closely linked to some local or regional production culture or traditions in craftsmanship.

In actual fact, the uniqueness of these products stems from being linked to this local or regional production culture and the incremental value that can be realized on the market is also derived from the same source.

Traditions – Flavours – Regions


As part of the E.U. Euroterroirs programme, the Ministry of Agriculture and Rural Development has put together a collection of Hungary’s more traditional food specialities, and with the assistance of the Hungarian Tourist Board, we have come up with a programme which is based on this valuable and unique collection and which provides an appealing presentation of very special Hungarian foodstuffs and agricultural products. We have coupled this with highly impressive presentations and visits to farms and factories.


As well as presenting the final product itself, the programme also goes into considerable detail on its origins. The breeding of Mangalica pigs, grey long-horned beef cattle and Racka sheep is steadily on the increase and these ancient breeds possess particularly attractive features. There is also a strong tradition of growing fruit and vegetables in Hungary. The Hungarian villages which we visit during the tour are true symbols of the effort which is made to keep tradition alive in rural areas, and they provide an insight not only into traditional Hungarian cuisine and eating habits but also into skilled handicrafts and hospitality.


Rural Tourism


Hungary’s attractive cultural landscapes with small villages, thermal springs, rivers and lakes, combined with the traditional hospitality, are able to offer pleasant experiences to the kind of tourist who is looking for relaxation and recreation in a calm setting.

Combine your visit with a festival! Festivals are organised throughout the year, in different topics, like: wine, gastronomy, goose liver, sausage, cheese and curd, strudel baking, potato, onion, pumkin, plum jam.



In the last decade, Hungary has taken a really proactive approach to ecotourism. With over 300 nationally protected areas, and over 1,000 locally protected sites, Hungary’s attitude towards conservation and preservation is one that facilitates ecotourism efforts by local businesses and ecotourism demand from tourists. As it stands, Hungary is a great place in which to go local, and really get a feel the ecotourism this country has on offer.


Downloadable brochures about Hungary


Hungary is becoming increasingly popular among business travellers.
Year in year out statistical data proves that Budapest is one of the most attractive MICE (Meetings, Incentives, Conferences and Exhibitions) tourism destinations both in Europe and in the world, but there is also a growing demand for destinations outside the capital city. This is no coincidence: an inspiring environment, reliable infrastructure…


Hidden in the centre of Europe is a country where water roils under the earth and erupts to the surface, hot and healing. A country, where you can refresh your body and mind by relaxing in the hot water of genuine medieval Turkish baths, both in the summer and winter. Where you can always find something historic or modern that touches your soul, and the atmosphere is vibrant and relaxing at the same time…


Ungarn – Die Schätze im Herzen Europas

Im Zentrum Europas liegt ein Land versteckt, in dem das Wasser unter der Erde fließt und wieder an die Erdoberfläche kommt, heiß und heilend.
Ein Land, in dem Sie Körper und Seele im heißen Wasser des echten mittelalterlichen Türkischen Bades entspannen können und das sowohl im Sommer, als auch im Winter …


The diversity of Hungary’s wine regions and their wines is entirely unique in the realm of wine: the climate, grape varieties and varied soils all transport us to a wholly different world in each of the six major Hungarian wine-producing areas. Hungarian wines boast an ever-changing palette, with options ranging from sparkling to naturally sweet wines, and volcanic white wines to full-bodied reds.


Hungarian hospitality is legendary, but what is the state-of-play for contemporary Hungarian gastronomy? We can answer this ques­tion with pride: after all, in a short time, this industry has undergone such a quantum leap in its development that, similar to tourism, gastronomy has become a driving force in the Hungarian economy. One could even say that a visitor who has not become acquainted with Hungarian gastronomy has not seen the real Hungary as yet.


According to a popular song, Pest is worth a night. If that’s true, the whole of the city and the surrounding towns are worth a whole week. Beyond the classic sights, many small marvels await you in Budapest and the Danube Bend. The church towers in Szentendre, the islands of the River Danube, the hiking trails around Visegrád and the legendary gardens of Pest and the Etyek wine region can only give you a glimpse of many wonders, but we will try to give you a taste of their hidden treasures. 


Budapest has become the main symbol of Hungary across the world. With its unique location, scenic riverbank, lively culture and abundance of natural, thermal and mineral water resources, it is also known by many as ‘the Queen of the Danube’. Buda, with its hills to roam, and Pest, with its buzzing city life, are the perfect pair that make up one of Europe’s greatest attractions today.


Budapest has become the main symbol of Hungary across the world. With its unique location, scenic riverbank, lively culture and abundance of natural, thermal and mineral water resources, it is also known by many as ‘the Queen of the Danube’. Buda, with its hills to roam, and Pest, with its buzzing city life, are the perfect pair that make up one of Europe’s greatest attractions today…


Although the local cuisine has preserved its traditions, Hungary is no longer merely the country of goulash and paprika. Today, it offers an exciting fusion of authenticity and modernity, along with a distinctive variety of flavours. Thanks to this exceptional blend and unique ingredients – like the Mangalica pork, or goose and duck liver – excitingly fresh creations attract food enthusiasts and connoisseurs from all over the world. You can experience the same revival in Hungarian winemaking…


On account of its strategically important location, throughout history, Central Europe frequently became a seat of war. The Visegrad Group (V4), the coalition founded on historical background, was formed in 1991 after the change of political regime, in our beautiful historical town of Visegrád, which also lent its name to the group. By the beginning of the 21st century, V4 members (the Czech Republic, Slovakia, Poland and Hungary) were forged into unprecedented unity by a shared past, common values and mutual goals…


Tiny tales about water in Hungary

Activity book …